Walking down the street, heading from one airport terminal to another or driving through town, you’ll come across many billboard ads. Typically, you may barely glance over and give them not a thought.
But they may be paying much more attention to you.
A recent New York Times story described how a political poster in Mexico City was outfitted with a camera so facial analysis software could read emotions. The campaign would then make small adjustments to the message to see if it could gain more positive feedback.
That may be pretty novel for political campaigns, but they’re late to the game. Corporate marketers have been doing all this and more for years, and continue to look for new ways of understanding more about you. Not the general “you,” but you in particular. Here are some of the technologies they use to achieve their aims.
Facial and body recognition